Bo-Hawg & Evermore, A Love Story:
A Deep-Fried Meaning Found in Grief
How Bo-Hawg owner Greenberry Taylor injected Evermore into Pig Fish’s DNA
Grease popping, no breeze, standing in direct sunlight, lifting coolers with 50 pounds of grouper, hands coated in cornmeal and batter, and a heat index of 107. Ah, those were the days.
That’s what it was like cooking seafood with my pops. My man LOVED this. A big reason is because he did this with his dad growing up. Later in life they began volunteering their services (and fish) as a way to help raise money for youth sports in our hometown. They would fry grouper, boil peanuts, boil shrimp — you name it, they did it.
So, it was only natural that my siblings and I grew up sharing this tradition with him. My brother and I even fried the fish, boiled the shrimp, and made the west indies salad for my wedding rehearsal dinner. Swear to god we were both back there frying fish as guests were walking up.
Anytime someone was strategizing how to raise money for their non-profit or event, pops was first to volunteer. “I’d like to donate the seafood and my services,” he’d say. People knew his reputation for frying up some of the best damn fish you’ve ever had in your life, so they were as happy to accept.
When he volunteered though, it meant we (his kids and whoever else he could wrangle) were also volunteering. My brother tells great stories of times my dad would casually say, “We’re cooking for so-and-so this weekend. It’s about 200 people.” Usually, he told my brother mid-week. Classic. He cooked for local churches, sports events, and individuals, but I will always remember cooking for Children of the World.
Children of the World, a non-profit that is an intercountry adoption service that places children in adoptive homes in Alabama. From my memory, I always remember this being in July. And to quote my man Stevie Wonder, it was hotter than July outside. Standing next to two, 30-gallon fryers with the butane fueled flames roaring so loud it sounded like a heavy breeze running through a tunnel just turned the temp dial up higher.
But my dad loved it. He loved the people that ran it. He loved what they did for kids and families. He always looked forward to this event, even though it was a lot of work.
What he did not like was the recognition. Pops never volunteered for the shine. Never to hear the words, “We’d like to thank G.B. Taylor for cooking.” In fact, I remember one time when they surprised him with an award in front of a ton of people. While he appreciated it, being recognized made him cringe. I’m pretty sure when they handed him the mic he said, “I don’t want this.”
I say all of this to let you know that giving back was something my dad was passionate about. I knew when I launched The Bo-Hawg that parts of him needed to be embedded in the fabric of who we are.
That is how I found Evermore.
I created a spreadsheet of nonprofits that focused on grief and/or bereavement. All-in-all I probably looked at 50. Next to each were their 2-3 sentence elevator pitch/mission followed by a transparency score or status (e.g., silver, gold, platinum, etc.). Looking at those scores and status awards, it was bananas how many shitty organizations there are “dedicated to grieving.”
GRIEVING! Literally one of the most jarring life experiences a human can face, and people are taking advantage? Truly disheartening.
My obsession with transparency stems from my time as a journalist. I never approached a story thinking I would be lied to; however, I always was conscious of the potential and therefore would do deep dives. Sometimes my notes really did look like that Charlie Day meme where there is red string spiderwebbed across a board and psychotic grin to match.
I also had just finished watching Telemarketers, a documentary that examines those bogus call centers that push charities. It is truly wild, and I recommend it if you are into those true crime type docs.
Apologies for the detour, back to finding Evermore.
I knew I wanted to team up with an organization that was “in the shit.” By that I mean people working, grinding, and making every effort to provide resources to those dealing with what I was (and still am) going through. Some non-profits are hands off, which is not a bad thing. But my experience is standing next to fryers in July, so I wanted someone in that same headspace.
And honestly, Evermore was not who I was expecting we’d link up with. They are big picture thinkers who are grinding to make nationwide change on a policy level for bereaved people. They have been featured in The New York Times, The Atlantic, on Good Morning America, and more!
“Surely these people will not have time for a small-time company like us,” I thought. “They’re just plug-and-play (meaning hands-off) at this point, and our small potatoes won’t mean anything.”
But the language on their site sounded so authentic, so personal. I could feel how they were talking about grief and loss and the indescribable f**king fallout that comes after losing someone. They even have this line on their mission page that says, “We need more than thoughts and prayers.” That’s exactly how I feel!
And to top it all off, they use data and science to help them push change. That is LITERALLY what I did for nearly 10 years of my life as a research scientist focused on patient-provider communication, mental health and emerging adults, and similar projects.
So, just like Travis Kelce…I shot my shot and sent an email to one of those generic addresses listed on a website. Two days later, I received a response from one of their team members, Jena, asking if we could set up a time to talk.
At this very moment, I am moved to tears thinking about that first call with Jena. I was totally expecting her to be all business with questions about what I could contribute financially, how things would work legally. I imagined it was going to be real sterile. Instead, she started the conversation out by saying this:
I read the story about the Pig Fish and your dad. It’s so wonderful that you created this for him. Can you tell me about him?
Seriously, I am sobbing reliving that moment. I couldn’t believe a few things, the first being that she read my website, the second that she wanted to hear about my pops. Man, I was taken back. I am pretty sure I got choked up because until then, sharing my pops with the world was just me writing and posting on social media. I was never really asked about him by a stranger.
The conversation we had was so beautiful. I talked about my pops and what I was going through in the wake of his death. She shared her own story of loss, which I will refrain from telling since it is not mine to share. And then, we talked about music and storytelling.
Jena explained that they imagined using the donations from The Bo-Hawg to put toward storytelling. She told me about Evermore’s belief in sharing others stories and the power that it holds. Given that my dad was a storyteller, and I am a storyteller, it could not have seemed more perfect.
“We don’t have a lot of sales right now, and I am really not sure when or if it will take off,” I admitted to Jena. “We aren’t worried about the money,” she said, “we just appreciate you thinking of us.”
Boom! Another moment I couldn’t believe was happening. She really didn’t care that we were small potatoes. It didn’t matter that our contributions might be small or large. What was important was that we shared the same values about helping those with grief.
The last 15 minutes we talked about the Grateful Dead and how Jena met her husband, how she got to see Billy Strings (a Pig Fish favorite) before he blasted into stardom, although she admitted he has always been a prodigy. I learned more about Joyal, Evermore’s founder. She is a badass, be sure to check her out!
The conversation wrapped with me communicating that The Bo-Hawg was not interested in promoting our relationship with Evermore on a large stage. That means no advertisements saying, “Part of all proceeds go to Evermore…” More and more on social media you see brands that advertise their contribution to a cause to move weight.
“Buy a shirt, plant three trees.” Or, “Save the turtles, buy a bracelet.” I am not knocking brands that do this. Heck, I imagine a lot of good does come from them! But my DNA for giving is the same as my dad’s. We are not doing it for the shine or to push our product. We are doing it because we care and want to help out an organization whose mission we believe in.
This post will be the only place on the site where I acknowledge our relationship, or whatever you want to call it. Its existence will only be known to those who purchase a product, talk about it organically, read this post, or if Evermore decides to share.
I am not an idiot. I know that at some point I might talk about our partnership if asked. Or we could collaborate on a design where all proceeds go to Evermore. If that does happen, please refer to this post. To quote Sean Carter, who will sometimes use verses from Christopher Wallace’s songs, “I say a B.I.G. verse, I’m only biggin’ up my brother.”
In other words, if The Bo-Hawg is talking about Evermore, we are doing so to raise visibility for them and their cause. Yes, a natural bi-product will be that our brand awareness might jump, but that’s just how it is. It’s not our goal or motive.
The Pig Fish is a cool design. I love it. It reminds me of my pops every time I see it. I love that people are wearing it. But I want it to have a deeper meaning, something that pops would stop and say, “That’s really cool. I’m glad it’s helping.”
I will close by saying that my mission will always be for the Pig Fish to evolve. Injecting Evermore into its DNA is just one way I believe that can happen. It also is awesome that this part of the evolution has pops in it.